Is SXSWi in danger of being ruined by the influx of marketers to the conference? Coming off of SXSWi 2010, Jolie O'Dell struck a cord with her post WHY SXSW SUCKS "Too many people, not enough tech... dodging and evading these shallow douchebags... only to find swarms... http://schedule.sxsw.com/events/event_IAP7266
Mar 11, 2011 at 2:00pm Collection by Zeb Dropkin ☯
How much do marketers (& their agencies) need to know about technology? Advertisers and brand marketers are entering a brave new world -- one where code is on par with content. "Consumers" are now "users." So should "marketers" be "developers"? Enter the hybrid marketer. More and more... http://schedule.sxsw.com/events/event_IAP7768
Mar 11, 2011 at 3:30pm Collection by Allison Mooney
What do pickles; vinyl records, urban chickens, Farmville, flea markets and Tumblr have in common? They are all part of 'block party capitalism,' built on the idea that old-fashioned values like provenance, commitment, quality and authenticity are finding renewed commercial and social relevance through... http://schedule.sxsw.com/events/event_IAP7482
Mar 11, 2011 at 5:00pm Collection by Keepstream
Gone are the days when brands needed to rely on high profile stories to establish credibility—today, brand marketers become content curators by mingling content from trusted sources with their own material. Long gone is the need to purchase ad space in a relevant trade publication—instead... http://schedule.sxsw.com/events/event_IAP6685
Mar 12, 2011 at 9:30am Collection by Pawan Deshpande
Everyone in a startup should be able to give the "elevator pitch", even the programmers! Having the right pitch can help you land a big customer, catch an investor's interest, or just explain what you do to your mom. Learn about the 5 secrets to a killer pitch from an expert speaker who has pitched at TechCrunch50, SXSW Accelerator, Ignite, DEMO, and many other competitions.
Mar 12, 2011 at 3:30pm Collection by Joshua Baer
Scientology protests. Gaming Time Magazine's Most Important People poll. Sending Justin Bieber to North Korea. 4chan is "the internet hate machine" that crosses boundaries with the real world. 4chan's two unusual features - it's anonymity and its lack of archiving - have made it into a hotbed of creativity... http://schedule.sxsw.com/events/event_IAP6693
Mar 13, 2011 at 3:30pm Collection by Keepstream
Old Spice used to be synonymous with old(er) people. But in the last 5 years the brand has rejuvenated its image and become part of pop culture, with the social web playing a significant role in this transformation. This session will highlight the strategies and dynamics that enabled this success... http://schedule.sxsw.com/events/event_IAP8259
Mar 13, 2011 at 5:00pm Collection by Keepstream
At first, Social Media was simple. It was about you and your voice as an individual. Today is different. Do companies, organizations or even individuals spend time on social media which could be much better spent on other activities? Yes! But how do you outsource your "voice"? ... http://schedule.sxsw.com/events/event_IAP7773
Mar 14, 2011 at 9:30am Collection by Kate Buck Jr
What is influence? For a decade, Malcom Gladwell's "The Tipping Point" has served as a touchstone for those who believe that influence resides in the hands of a select few. Not so, says a new generation of marketers. They believe that thanks to the democratizing power of the Internet, anyone can be an Influential... http://schedule.sxsw.com/events/event_IAP7125
Mar 14, 2011 at 12:30pm Collection by Keepstream
