Measuring the reach of your social media efforts is a good first step--but it's not enough. Sean will show how MIT Sloan Management Review uses analytics to turn data into insight, and insight into action. Chris will describe the social tools that aggregate, syndicate, and amplify Harvard's message... http://schedule.sxsw.com/events/event_IAP8398
Mar 13, 2011 at 11:00am Collection by Sean M. Brown
New mobile devices, local apps, social media, rich media (from YouTube to Flickr) have transformed the way that consumers communicate with and about their favorite local businesses, and also the way that businesses reach out to audiences and manage their reputation. This panel will examine... http://schedule.sxsw.com/events/event_IAP8137
Mar 13, 2011 at 12:30pm Collection by Keepstream
Too many customers are sitting listening to hold music waiting for their problem to get resolved. Instead of stewing privately they are now airing their grievances publicly. To anyone and everyone that will listen. The BP oil spill and Toyota recalls have showed us how people are using social media tools... http://schedule.sxsw.com/events/event_IAP6415
Mar 14, 2011 at 3:30pm Collection by Rob La Gesse
