Wisdom has it that the smart money is going social. To add impact to their communications programs, brands are moving dollars into socially-focused campaigns. But is it working? Have we reached a saturation point? Panelists will assess the impact inside and outside their organizations by this shift in priorities – and budget. This panel is presented by the Council of Public Relations Firms. http://schedule.sxsw.com/events/event_IAP000261
Mar 11, 2011 at 2:00pm Collection by julie hamp
Convinced social business should be a bigger part of your company’s plans but frustrated that you can’t get the horse out of the barn? No idea how to keep your organization in compliance with local & federal statutes governing advertising, consumer advice, & customer comms? In a highly regulated... http://schedule.sxsw.com/events/event_IAP7160
Mar 11, 2011 at 2:00pm Collection by Greg Matthews
“Children are the living messages we send to a time we will not see.” -Neil Postman, The Disappearance of Childhood (introduction), 1982 As we move into an era of digitalization, today's youth are poised to reap the rewards they sow (and tweet), and have been given the opportunity make history along... http://schedule.sxsw.com/events/event_IAP6079
Mar 11, 2011 at 3:30pm Collection by Keepstream
Instagram closes $7 million in funding. Path supposedly rebuffs a $120 million acquisition offer from Google. Over a 100 million photos are uploaded to Facebook each day. There is a renaissance in social photography. The relatively new field, started by Flickr only a few years ago and dominated... http://schedule.sxsw.com/events/event_IAP7779
Mar 11, 2011 at 5:00pm Collection by Keepstream
Conventional wisdom says that farmers aren't "wired." The only truth in this statement is that they aren't spending much time on desktop computers - in fact, the majority of their computing is done on mobile devices. Farmers are becoming increasingly dependent on wireless technology, from tweeting... http://schedule.sxsw.com/events/event_IAP5858
Mar 11, 2011 at 5:00pm Collection by Keepstream
Now that social media is accepted practice in the business world, the question still remains, how do you measure it?. The "bottom line" (ex. return on investment) is generally what comes to mind first for Leadership, but how do you measure your social media efforts when the focus of your business... http://schedule.sxsw.com/events/event_IAP8109
Mar 11, 2011 at 5:00pm Collection by Jeremy Hilton
Federating social networks means people on different networks following each other. It's driven by the growth of private social networks for businesses; the development of new Open Source tools for social networking; and concerns about privacy and control of your brand... http://schedule.sxsw.com/events/event_IAP5513
Mar 12, 2011 at 9:30am Collection by Keepstream
How is social media changing the TV experience for good? Over the past ten years, we've seen television become truly interactive, from SMS voting on American Idol to real-time audience feedback via Twitter and Facebook becoming a part of everything from CNN to Oprah to Late Night with Jimmy Fallon... http://schedule.sxsw.com/events/event_IAP7799
Mar 12, 2011 at 9:30am Collection by Keepstream
The early days of social media were filled with hope - and even more hype. Social media gurus and experts started popping up everywhere, offering brands assistance based on shaky credentials. Catchphrases became commonplace: customers are in control! Focus on people, not technology... http://schedule.sxsw.com/events/event_IAP6057
Mar 12, 2011 at 9:30am Collection by Keepstream
Authors Dave Evans and Jake McKee present highlights from "Social Media Marketing: The Next Generation of Business Engagement." This book, released in 2010, takes marketers, product managers, small business owners, senior executives and organizational leaders to the next step... http://schedule.sxsw.com/events/event_IAP8323
Mar 12, 2011 at 9:30am Collection by Dave Evans
"Use the internet to get off the internet!" says Scott Heiferman, CEO of Meetup. Today's tools are giving people more and more ways to connect offline and form communities around shared interests and needs. In this talk, we'll discuss how to use that power to foster world-changing effects... http://schedule.sxsw.com/events/event_IAP7932
Mar 12, 2011 at 11:00am Collection by Keepstream
While controversy surrounds teenage behavior online, the fact is today's 13-17 year old audience has grown up in the midst of the social media evolution and represents the next big opportunity on the social web. Understanding the impact of the Web on their worldview, communication style and relationship... http://schedule.sxsw.com/events/event_IAP7982
Mar 12, 2011 at 12:30pm Collection by Keepstream
Exploring the state of now. The #140conf events provide a platform for the worldwide twitter community to: listen, connect, share and engage with each other, while collectively exploring the effects of the emerging real-time internet on business. http://140conf.com
Mar 12, 2011 at 3:30pm Collection by Keepstream
In the age of real-time content, we are overwhelmed by the quantity and pace of new information presented to us. The stream is now a ubiquitous flood with events, topics, and conversations flying by faster than we can consume them. As a result, the levels of noise in our communications are reaching greater proportions... http://schedule.sxsw.com/events/event_IAP7907
Mar 12, 2011 at 3:30pm Collection by Jim England
Speakers: Sudha Jamthe - Social Media strategist, PayPal http://mashable.com/author/sudha-jamthe/ and Dave Peck http://thedavepeck.com/about-2/ Details: Come to find out how to spread influence in 10 steps or less. You have influencers and evangelists... http://schedule.sxsw.com/events/event_IAP8077
Mar 12, 2011 at 3:30pm Collection by Keepstream
After 11 years of running MetaFilter.com, I (and the other moderators) have been through just about everything, and we've built dozens of custom tools to weed out garbage, spammers, and scammers from the site. I'll cover how to identify and solve problems including identity, trolling, sockpuppets... http://schedule.sxsw.com/events/event_IAP6072
Mar 12, 2011 at 3:30pm Collection by Matt Haughey
Social Networking as we know it today may become a thing of the past. In fact, it may already be. Teens and young adults everywhere are turning to their mobile devices as their very own social network and merely using lightweight tools such as texting to network, hang out, and meet new people. Is Facebook already dead to them? Was it ever alive in the first place? The mobile industry has evolved Social networking as we know it today. http://schedule.sxsw.com/events/event_IAP7026
Mar 12, 2011 at 5:00pm Collection by Keepstream
If you’re in charge of social media for your company, you’re likely struggling to show the executives what exactly all that hard work does for the business. You know it’s worthwhile, and you know there’s ROI, but you don’t have the tools or the resources to scientifically measure exactly what it all means... http://schedule.sxsw.com/events/event_IAP7947
Mar 13, 2011 at 9:30am Collection by Keepstream
The current protests in Egypt, seem to have begun on Facebook. Social media is becoming an essential tool for activists in repressive societies. In 2009 the Iranian government expelled foreign media and jammed international broadcasts. For the BBC's Persian TV emails, video, Twitter and Facebook... http://schedule.sxsw.com/events/event_IAP5821
Mar 13, 2011 at 9:30am Collection by Keepstream
Influential people, from journalists and entrepreneurs to investors and developers are idea-generators shaping the ideas we drool over and discuss et infinitum. But who are these people leading the charge? How did they come to be, and rise above the rest to gather a following? Sites like Twitter... http://schedule.sxsw.com/events/event_IAP8004
Mar 13, 2011 at 11:00am Collection by Keepstream
