SXSW 2011 Sessions Guide

Unofficial collections of social media from the best SXSW Interactive 2011 sessions.

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Tuesday, March 15th

Startup Marketing: It's More Than a Twitter Account

Mar 15, 2011 at 11:00 AM
Have you ever looked at the Sky Mall catalog and say to yourself "How have I gone this long without an ankle air conditioner?" Probably not but the fact is that there are a lot of start ups and more will be formed before you finish reading this description. It's getting harder and harder to get the attention you need... http://schedule.sxsw.com/events/event_IAP5747
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saulcolt
About to start our Startup Marketing workshop. Room holds 1100 so I am going to speak loud. #startmktg http://4sq.com/hmC1jg
Mar 15, 2011 at 10:46 AM
KristaNeher
Pumped to be kicking off #startmktg panel at #SXSW! My 6th time speaking in 8 days (my voice is nearly gone!)
Mar 15, 2011 at 11:11 AM
sefr
really inspiring talk from @Sarahprevette on building your startup user base - passion in one-on-one meetings #startmktg #swesxsw
Mar 15, 2011 at 11:29 AM
evbart
Reach out to conference speakers and give them useful info so they can talk about you @danmartell #startmktg #sxsw
Mar 15, 2011 at 11:40 AM
evbart
If you're starting, the only thing you need to measure is ENGAGEMENT @danmartell #startmktg #sxsw #metrics
Mar 15, 2011 at 11:43 AM
MktgValerie
Measure success in social media by engagement, not by number of followers. #startmktg #sxsw
Mar 15, 2011 at 11:48 AM
evbart
Live the life of your customers , care, do advocacy marketing @saulcolt #startmktg #sxsw
Mar 15, 2011 at 11:51 AM
claykramer
"live the life of your customers. Fight for what they care about" @saulcolt #startmktg #sxsw
Mar 15, 2011 at 11:53 AM
juhaf
Fight for what your customers care about, be an advocate for their voice, says @saulcolt #startmktg
Mar 15, 2011 at 11:58 AM
claykramer
@saulcolt gets past creepy pickup lines by hiring a mime wingman #startmktg #sxsw
Mar 15, 2011 at 12:02 PM
sefr
If i walk up to a group of girls and say hi, I'm the creepy guy. But not if I have a mime with me. /@saulcolt #swesxsw #startmktg
Mar 15, 2011 at 12:03 PM
sefr
"Everything you're doing without money should include your customers". (tweeted as requested by @saulcolt) #startmktg #swesxsw
Mar 15, 2011 at 12:08 PM
mwkinman
Including your customers is the same as fighting for them. #startmktg #sxswi
Mar 15, 2011 at 12:08 PM
scrollinondubs
.@saulcolt bested my friend @bryankirch's hack of running the Olympic Torch. mimes, picnics in Grand Central... well played sir #startmktg
Mar 15, 2011 at 12:11 PM
claykramer
stop offering $100 itunes gift cards @saulcolt does contests to Win My Birthday Present! #startmktg #sxsw
Mar 15, 2011 at 12:13 PM
claykramer
@saulcolt Barter (beg) like a virgin on prom night #startmktg #sxsw
Mar 15, 2011 at 12:17 PM
philgo20
"Take every idea one step too far" @saulcolt Is ridiculous and I love it ! #startmktg
Mar 15, 2011 at 12:18 PM
claykramer
@saulcolt has got to be one of the top 10 creatives at #sxsw Thanks for the 4Es and great presentation #startmktg
Mar 15, 2011 at 12:19 PM
frankhmeidan
"the best thing about word of mouth marketing is that when it fails, no-one hears about them. Try EVERYTHING!" - @saulcolt #SXSW #startmktg
Mar 15, 2011 at 12:19 PM
dubelclique
.@saulcolt ends his #startmktg presentation w/ #aristocrats reference. #awesome. (mom, please don't click that #aristocrats hashtag). kthx.
Mar 15, 2011 at 12:21 PM
dubelclique
#truth RT @claykramer: @saulcolt has got to be one of the top 10 creatives at #sxsw Thanks for the 4Es and great presentation #startmktg
Mar 15, 2011 at 12:22 PM
sefr
"We learned more about our product by talking to our first hundred customers than anything else we've done." #startmktg #swesxsw
Mar 15, 2011 at 12:33 PM
philgo20
@SarahPrevette @saulcolt Sorry we walked out to catch another track. You guys redeemed many many crappy sessions ;-) thanks #startmktg
Mar 15, 2011 at 12:47 PM
chrisarsenault
That makes so much sense! RT @philgo20 "Take every idea one step too far" @saulcolt Is ridiculous and I love it ! #startmktg
Mar 15, 2011 at 12:48 PM
sefr
DIY communities are the opposite of convenience. #startmktg #swesxsw
Mar 15, 2011 at 12:53 PM
MktgValerie
Mar 15, 2011 at 1:13 PM
danmartell
Mar 15, 2011 at 2:13 PM
centrally
Great panel today @KristaNeher. You recommended some books for Landing Page Optimization. Can you share them? #startmktg
Mar 15, 2011 at 3:07 PM

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Presenters

Profile_reasonably_small

Alex de Bold

VP Social Media and Digital @ MS&L Toronto, Co-founder - ChickAdvisor. Cook.

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britta riley

founder of windowfarms.org, R&D-I-Y (research and develop it yourself), and submersibledesign.com. resident at eyebeam.org

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Dan Martell

Family 1st! Canadian Entrepreneur. Co-founder @Flowtown. Passions: #Metrics, #Marketing and #LeanStartup

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SarahPrevette

Founder & CEO of Sprouter -- a global community of startup founders taking the world by storm.

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Saul Colt

Mayor of Twitter, Smartest Man in the World, FreshBooks' Head of Magic (R) and graduate of the Handsome Boy Modeling School.

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